How to Use Flash Sale During a LIVE

Live Flash Sale lets you add a time-limited discount to a listing during your live show. Once you start a flash sale, a countdown timer appears and stays active until it ends. This helps create urgency during your live stream and encourages faster purchases for hot items.

Live Flash Sale visually shows buyers the original price and the discounted price at the same time, making deals easy to understand without relying on coupons or repeated verbal explanations.

When to Use Live Flash Sale

Live Flash Sale works best when you want to:

• Highlight a limited-time deal during a live show

• Create urgency and boost conversion on key items

• Run quick promotions without setting up coupons

• Clearly show buyers how much they’re saving

How Live Flash Sale Works

1

Set a Listing to Flash Sale

You can start a Flash Sale in two ways: create a new Flash Sale listing or turn an existing listing into a Flash Sale.

Option 1: Create a New Flash Sale Listing

1. During your live show, select Shop > Click “Create” to create a new listing

2. choose “Buy now” listing, and turn on “Flash Sale”

3. Set the flash sale discount percentage and duration time

4. Tap “Pin” to start flash sale

Option 2: Turn an Existing Listing into a Flash Sale

1. Tap “Shop”, select a available listing

2. Choose “Flash Sale” from the bottom menu

3. Set the flash sale discount percentage and duration time

4. Tap “Start Flash Sale”

Note: Flash sale discounts must be between 1% and 50%.

2

During the Flash Sale

• The flash sale stays active until the timer ends

• You can keep the current item pinned, or unpin it and pin a different item

• The flash sale continues running even if you switch pinned items

• Buyers will always see the discounted price while the timer is active

3

When the Timer Ends

• The flash sale automatically ends

• Prices return to their normal state

• No manual action is required

Using Coupons with Live Flash Sale

• Buyers can apply coupons on top of a Live Flash Sale price.

• Coupons are applied after the flash sale discount.

• Buyers will see the final price before checkout.

Best Practices

• Use Live Flash Sale for a short window to maximize urgency

• Clearly call out the flash sale verbally during your live show

• Feature high-interest or fast-moving items

• Avoid running flash sales for your entire stream to keep them impactful

FAQs

Does the flash sale stop if I unpin an item?

No. The flash sale continues running until the timer ends, even if you change pinned items.

Can I run multiple flash sales in one live show?

Yes. You can run flash sales on multiple items during the same live show. Each time you tap Start Flash Sale on a listing, that item will start its own flash sale with its own timer. This allows you to run multiple flash sale items at the same time or start new ones throughout your live show.