Livestream Attendance & Seller Engagement Policy

1. Purpose

This policy establishes guidelines for livestream sellers to ensure a consistent, reliable, and professional experience for audiences. It clarifies when passive livestreams (such as purge-style sales) are permitted, and sets standards for seller presence and communication during live events.

2. Seller Presence in Active Livestreams

• An active livestream, where the sellers are actively engaging with their audience, is the most effective way to build community and generate sales.

• Sellers hosting an active livestream are expected to remain present and engaged throughout the session.

• Sellers may briefly step away but must:

  • Inform the audience (verbally or via pinned comment/note) before leaving.

  • Keep absences under 5 minutes unless absolutely necessary.

• Sellers may not:

  • Leave without notice or explanation.

  • Allow the stream to continue unattended for more than 5 consecutive minutes.

  • Disappear for extended periods with only a note left for viewers, as this diminishes trust and engagement.

3. Passive Selling (Purge-Style Livestreams)

• Sellers are permitted to run passive livestreams where items are displayed for purchase without active verbal engagement.

• These streams must remain clearly labeled as passive so that buyers know what to expect (e.g., “Silent Live Sale”, or “Passive ASMR Live”).

• Sellers must still monitor chat periodically for questions or transactions, even if they are not actively speaking.

4. Enforcement

• Streams found in violation (e.g., unattended for longer than 5 minutes without notice) may be terminated.

• Repeated violations may result in temporary suspension of livestream privileges.

5. Exceptions

• Emergencies or technical difficulties will be considered on a case-by-case basis.

• Sellers should communicate with platform moderators as soon as possible if such situations occur.